Malo owonetsera mapepala okhala ndi malata ndi mtundu wa chiwonetsero cha POP (Point of kugula), chomwe chimatchedwanso malata POP, chomwe ndi kuyesa kwatsopano kwakusintha kwazinthu zonyamula mapepala kukhala zotsatsa, zomwe zimakhudza mwachindunji kugulitsa kwazinthu.Kumawonekedwe ogwirira ntchito, malo owonetsera malata akuyenera kuyang'ana kwambiri zochitika zingapo zamaganizidwe monga chidwi, chidwi, chikhumbo, ndi kukumbukira ogula asanagule katundu.Kuphatikiza pa kugwiritsa ntchito zinthu zodzikongoletsera monga mitundu, zolemba ndi mawonekedwe kuti ziwonetse ntchito zotsatsa za POP, ziyeneranso kukumana ndi ntchito zowonetsera katundu, kutumiza zidziwitso ndi kugulitsa katundu, komanso kukhala ndi mawonekedwe amunthu payekha komanso kapangidwe kake.Chifukwa chake, monga njira imodzi yachitukuko cha zinthu zowonjezera makatoni, mawonedwe a malata ayenera kugwiritsa ntchito mokwanira maubwino apadera a makatoni a malata kuti akwaniritse ntchito yolowa m'malo kapena kupitilira kugwiritsa ntchito zoloweza m'malo, ndikupanga magwiridwe antchito apamwamba. kupambana makasitomala.
Kugwiritsiridwa ntchito kwa ziwonetsero zamalata kunali kofala ku Ulaya ndi United States m'masiku oyambirira, ndipo kumagwiritsidwa ntchito kwambiri muzakudya, mankhwala a tsiku ndi tsiku, zipangizo zapanyumba, vinyo ndi mafakitale ena.International Federation of POP Associations ili ndi mbiri yazaka zopitilira 30.Lili ndi nthambi ndi nthambi m’madera ambiri padziko lapansi, koma ku Asia, panopa lili ndi nthambi ku India.Makampani ambiri olongedza katundu ku Ulaya ndi ku United States amakhulupirira kuti popanga masitepe owonetsera malata, luso la bizinesi ndi luso la malonda likhoza kutsogola, kotero kuti pali ogwiritsa ntchito ambiri ndi opanga.Mu Japan, Europe ndi United States ndi maiko ena, ndi chitukuko mofulumira zachuma, makamaka kuwonjezeka mawu a chitetezo chilengedwe, malata makatoni kusonyeza maimidwe pang'onopang'ono m'malo mitundu ina ya POP anasonyeza maimidwe, ndi otchuka kwambiri mu msika otsiriza malonda.Izi zili choncho chifukwa: Mayiko a ku Ulaya ndi ku America a ogula ali ndi chikhulupiliro chochepa pa malonda a TV.Mu United States, owonerera TV angasefe zotsatsa za pa TV ndi kusankha kusawonerera zotsatsa, chotero mabizinesi ambiri akunja sagwiritsira ntchito malonda a pa TV monga njira yaikulu yotsatsira malonda.Pankhani ya malonda omaliza, amawona kufunikira kwakukulu ku gawo la zowonetsera za POP, ndikugwiritsa ntchito mawonekedwe osiyanasiyana kuti akwezedwe m'masitolo akuluakulu ndi ma hypermarkets.
Mtengo wazinthu za anthu kumayiko akunja ndiwokwera kwambiri, ndipo salemba ganyu ogwira ntchito yolimbikitsa malonda kuti achite ntchito zotsatsa malonda m'masitolo akuluakulu.Amakonda kulola kuti chiwonetserochi chiyime, chomwe chili ndi zofalitsa zotsatsa ngati chonyamulira masewera, kuchita ngati wogulitsa chete, kulola ogula kuti adziweruze okha, osati kuchokera ku Kuphunzitsidwa kwa akunja kumasankha katundu wawo.
Mayiko otukuka ku Ulaya ndi ku United States amazindikira kwambiri za kuteteza chilengedwe, ndipo malo owonetsera malata ndi zinthu zoteteza chilengedwe.Kugwiritsiridwa ntchito kwa ziwonetsero zokhala ndi malata kumathandizira kukonzanso zinthu ndikubwezeretsanso, motero kumakondedwa ndi ogula.Panthawi imodzimodziyo, boma lidzapereka ndondomeko zina zomwe zimakonda kugwiritsa ntchito zinthu zachilengedwe komanso zopulumutsa mphamvu, monga ndalama zothandizira ndalama, misonkho, ndi zina zotero.
Nthawi yotumiza: Mar-18-2022